The History of the Big Mac

The Big Mac was created by Jim Delligatti. Jim was one of the earliest franchisers of Ray Kroc. He owned a few restaurants in the Pittsburg area. The Big Mac debuted in one of his restaurants in 1967 for 45 cents. This sandwhich was then introduced to all the restaurants in 1968. One of the reasons which the Big Mac was so successful was the bread in the center of the sandwhich. This piece of Bread helped to stabilize the sandwhich. This is how the Big Mac came to be.

The History of the Happy Meal

The Happy Meal has been sold at McDonalds since June of 1977. This is one of the most iconic things in American life. This meal was successfully target marketed to children due to the impressive use of toys. The toys made kids want the meal even if they didn't want the food. This whole brilliant plan was forged by a advertising agent named Bob Bernstein the CEO of Bernstein-Rein Advertising. This idea helped to make McDonalds even more money. Ever since this idea they have expanded to kids with the play area within the restaurant. The Happy Meal helped to pave the way for other great ideas.

Overview of McDonalds

This is a revoltuionary business idea that has transformed American life as well as the entire world. This idea was introduced in San Bernardino, California by Dick and Mac McDonald. Their idea was expanded by one of their very important business associates Ray Kroc. Ray Kroc later bought out the business because he saw what promise lied in the revolutionary business. Then the restaurant we know and love came to be.