Advertising and McDonald's

McDonald's has had one of the most successful advertising campaigns in the business world. McDonald's has used the convential advertising methods like tv commercials and the radio. Though these things I feel are not why the restaurant has become so successful, I feel that the success is do to the irregular advertising techniques. Some of these techniques are like being a major supporter in events like the Olympics. Others range from hoding little league tournaments to putting up billboards. Another way in which McDonald's has succeeded throughout the years was due to their phenomenal campaign slogans. Some of these successful slogans are I'm Lovin' It, We Love To See You Smile, and Nothing Can Do it Like McDonald's. McDonald's has also managed to keep their advertising positive which people seem to respect about the company. Through advertising McDonald's has managed to spread out of the United States of America and into the rest of the world to help give them the great food in which we experience here.